Social Media Today Biography
Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, OK?
Source: Awareness Inc.
To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are:
McKinsey: The Social Economy: Unlocking Value & Productivity Through Social Technologies
Altimeter: The Converged Media Imperative
The 451 Group: Has Social Customer Acquisition Emerged as a Stand-Alone Market Segment?
Lenskild Group / Pedowitz Group: Lead Generation Marketing Effectiveness Study
Denis Pombriant and Esteban Kolsky: Social Media 2012: State of Adoption
Awareness, Inc.: The State of Social Marketing Report
Gartner: Magic Quadrant for Social CRM
IBM: State of Social Marketing 2012
Marketo: Benchmark on Revenue Performance
2012 Silverpop: 6 Key Marketing Trends for 2013 & Tips for Succeeding in the Year of the Customer
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