Social Media Recruiting Biography
Social Media Recruitment: Social Media Platforms and your Next Hire
By: Emily Bennington
We all know it’s expensive to make a bad hire. At best, you’re out the time and resources it took to get the person up to speed. At worst, you’re putting out fires in their wake.
The good news is that, thanks to technology, employers now have unprecedented access to a virtual treasure chest of information on candidates, making hiring decisions much easier. In fact, these days almost half of businesses are using social media online tools to screen potential employees and that number will only continue to rise. Even small businesses are finding social media can be an enhancement to their hiring process.
A good place to start is with social media sites. Be aware, though, that some of the information you find (such as a person’s age, race, gender, religion, marital status or disability) should not be used to influence your hiring decision and laws around discriminatory hiring practices are still very much in place when recruiting online. Also keep in mind that job seekers write their own credentials on these sites. As such, there is no guarantee that the information is always 100% accurate.
That said, where should you begin your research?
Google (Of course)
For the most part, candidates can control the information that appears on their social media profiles. They have considerably less control over what shows up on Google. So, before you check any of the other sites, do a thorough Google search, e.g. go back at least five pages and be sure to click on any links rather than rely on the summary text. Obviously, this becomes more difficult (if not completely useless) if the candidate has a fairly common name. For example, I teach a graduate course and one of my students is named -- you guessed it -- Jon Smith.
Social Media Recruitment: Social Media Platforms and your Next Hire
By: Emily Bennington
We all know it’s expensive to make a bad hire. At best, you’re out the time and resources it took to get the person up to speed. At worst, you’re putting out fires in their wake.
The good news is that, thanks to technology, employers now have unprecedented access to a virtual treasure chest of information on candidates, making hiring decisions much easier. In fact, these days almost half of businesses are using social media online tools to screen potential employees and that number will only continue to rise. Even small businesses are finding social media can be an enhancement to their hiring process.
A good place to start is with social media sites. Be aware, though, that some of the information you find (such as a person’s age, race, gender, religion, marital status or disability) should not be used to influence your hiring decision and laws around discriminatory hiring practices are still very much in place when recruiting online. Also keep in mind that job seekers write their own credentials on these sites. As such, there is no guarantee that the information is always 100% accurate.
That said, where should you begin your research?
Google (Of course)
For the most part, candidates can control the information that appears on their social media profiles. They have considerably less control over what shows up on Google. So, before you check any of the other sites, do a thorough Google search, e.g. go back at least five pages and be sure to click on any links rather than rely on the summary text. Obviously, this becomes more difficult (if not completely useless) if the candidate has a fairly common name. For example, I teach a graduate course and one of my students is named -- you guessed it -- Jon Smith.
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
Social Media Recruiting
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