Business Social Media Marketing Biography
Social media is the pulse of the 21st century. It is how people keep in contact with friends near and far, it is how we share opinions, it is how we purchase and consume goods and services. What is often less visible, however, is just how important social media is to business.
The numbers involved give some sense of the significance of social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. Manchester United, for example, currently has 24 million likes for its Facebook page, while Lady Gaga has some 23 million followers on Twitter. Both use their social media plaforforms to engage with fans, to inform them of upcoming events such as games, concerts, music releases; in other words to market themselves.
It’s not just Premiership football teams and globe-conquering entertainers that use social media in this way. All organsations now have to market themselves using the vast array of social media platforms that are available. And, it’s a rapidly changing world, as the juggernaut success of Pinterest (now the third most used social network in the US) and Instagram (acquired by Facebook for $1 billion 18 months after launching) testifies.
In Ireland, the social media and digital sector, along with the business world, is moving at a fast pace and the industry is highly evolving. As marketers we must embrace this new social movement in order to engage with the ever changing customer within a business context.
Social media is the pulse of the 21st century. It is how people keep in contact with friends near and far, it is how we share opinions, it is how we purchase and consume goods and services. What is often less visible, however, is just how important social media is to business.
The numbers involved give some sense of the significance of social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. Manchester United, for example, currently has 24 million likes for its Facebook page, while Lady Gaga has some 23 million followers on Twitter. Both use their social media plaforforms to engage with fans, to inform them of upcoming events such as games, concerts, music releases; in other words to market themselves.
It’s not just Premiership football teams and globe-conquering entertainers that use social media in this way. All organsations now have to market themselves using the vast array of social media platforms that are available. And, it’s a rapidly changing world, as the juggernaut success of Pinterest (now the third most used social network in the US) and Instagram (acquired by Facebook for $1 billion 18 months after launching) testifies.
In Ireland, the social media and digital sector, along with the business world, is moving at a fast pace and the industry is highly evolving. As marketers we must embrace this new social movement in order to engage with the ever changing customer within a business context.
Business Social Media Marketing
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