Social Media Marketing Tips Biography
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.
But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.
“For the majority of artists, success will ultimately come down to their effectiveness in marketing,” says Darius Himes, Assistant Director of fine art photography gallery Fraenkel Gallery in San Francisco. “Artists need to embrace the fact that both their work, and they themselves as artists, are brands that must be marketed.”
So whether you’re an aspiring artist who wants to build an initial following, or a veteran art dealer looking to expand awareness of your brand, it pays to get savvy to new social marketing techniques to help you achieve your objectives. The following are seven strategies for more effective social marketing.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.
But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.
“For the majority of artists, success will ultimately come down to their effectiveness in marketing,” says Darius Himes, Assistant Director of fine art photography gallery Fraenkel Gallery in San Francisco. “Artists need to embrace the fact that both their work, and they themselves as artists, are brands that must be marketed.”
So whether you’re an aspiring artist who wants to build an initial following, or a veteran art dealer looking to expand awareness of your brand, it pays to get savvy to new social marketing techniques to help you achieve your objectives. The following are seven strategies for more effective social marketing.
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
Social Media Marketing Tips
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