Outsourcing Social Media Marketing Biography
We have all heard about the worldwide trend of outsourcing manufacturing, programming and customer support to India and other countries. Out of competitive necessity, this global trend has grown to become normal, yet not really accepted. Without getting into the political issues, yet being very honest, it is clear that there are both positive and negative aspects to the practice. Costs, speed and infrastructure lead the benefits column, while jobs, language barriers and poor service are some of the downsides. My concern is that this trend is making its way into the social media space, with potentially drastic long-term consequences.
Recently, three social media connections of mine reached out to me to explain what the companies they were working for were doing with social media for their clients. None of these contacts know each other and are in different states, working for three different companies. They all had similar stories…
Their companies were stopping state side social media management work for clients and sending it to Belize. Belize??? Really? This blew my mind! How would some poor soul in Belize know anything about the culture in, say Keokuk, Iowa, let alone know how to handle a specific customer complaint issue for a specialized retail or B2B company? How are they going to build relationships? Furthermore, what would those folks in Belize be doing that would in anyway get real results for a clients social media marketing program?
We have all heard about the worldwide trend of outsourcing manufacturing, programming and customer support to India and other countries. Out of competitive necessity, this global trend has grown to become normal, yet not really accepted. Without getting into the political issues, yet being very honest, it is clear that there are both positive and negative aspects to the practice. Costs, speed and infrastructure lead the benefits column, while jobs, language barriers and poor service are some of the downsides. My concern is that this trend is making its way into the social media space, with potentially drastic long-term consequences.
Recently, three social media connections of mine reached out to me to explain what the companies they were working for were doing with social media for their clients. None of these contacts know each other and are in different states, working for three different companies. They all had similar stories…
Their companies were stopping state side social media management work for clients and sending it to Belize. Belize??? Really? This blew my mind! How would some poor soul in Belize know anything about the culture in, say Keokuk, Iowa, let alone know how to handle a specific customer complaint issue for a specialized retail or B2B company? How are they going to build relationships? Furthermore, what would those folks in Belize be doing that would in anyway get real results for a clients social media marketing program?
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
Outsourcing Social Media Marketing
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