Social Media Marketing Agency Biography
Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.
Insight Strategy Group conducted an online survey of 514 adults from 18 to 64 years of age. They all previously or currently had an account on a social networking site such as Facebook, LinkedIn, Twitter, Foursquare, or YouTube.
An enormous number—93 percent—understood that companies use social networking to get new customers, while 91 percent agreed that businesses use social networks to disseminate information about their products and services to potential customers. More than half thought that a company needed a Facebook page to stay relevant.
But understanding doesn't necessary lead to approval:
64 percent literally "hate when a company finds them through their social networking profile"
62 percent "hate that companies market to them based on their social networking use"
60 percent said that "it is annoying when a company uses Facebook and Twitter to communicate with them"
58 percent thought it "invasive" when companies used social networking because "it is a space meant for people socializing"
Nevertheless, 55 percent thought that social networking sites were the best way to deliver feedback to a company and 54 percent wanted companies to have a page or feed on a social networking site.
Contradictory? Sure, but a little applied marketing psychology quickly clears the conundrum. As Kit Yarrow, chair of the psychology department at Golden Gate University told me last fall, consumers have much to feel anxious about, whether the job market, personal economics, or politics. Their reaction is to
Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.
Insight Strategy Group conducted an online survey of 514 adults from 18 to 64 years of age. They all previously or currently had an account on a social networking site such as Facebook, LinkedIn, Twitter, Foursquare, or YouTube.
An enormous number—93 percent—understood that companies use social networking to get new customers, while 91 percent agreed that businesses use social networks to disseminate information about their products and services to potential customers. More than half thought that a company needed a Facebook page to stay relevant.
But understanding doesn't necessary lead to approval:
64 percent literally "hate when a company finds them through their social networking profile"
62 percent "hate that companies market to them based on their social networking use"
60 percent said that "it is annoying when a company uses Facebook and Twitter to communicate with them"
58 percent thought it "invasive" when companies used social networking because "it is a space meant for people socializing"
Nevertheless, 55 percent thought that social networking sites were the best way to deliver feedback to a company and 54 percent wanted companies to have a page or feed on a social networking site.
Contradictory? Sure, but a little applied marketing psychology quickly clears the conundrum. As Kit Yarrow, chair of the psychology department at Golden Gate University told me last fall, consumers have much to feel anxious about, whether the job market, personal economics, or politics. Their reaction is to
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
Social Media Marketing Agency
No comments:
Post a Comment