Friday, 21 December 2012

Social Media Seo

Social Media Seo Biography
Why Your Social Media Bio is Bad for Outreach
by KELSEY_LIBERT on DECEMBER 4, 2012
You are your brand. But, is your brand always who you want to represent?

Whether you work for an agency, or you’re an independent, you’re constantly representing a brand. You’re proud of the name you’ve built up, or the one you stand behind; but, when does branding get in the way?

Choosing the Best Bio for Outreach

I’ve always touted the benefits of using social media for outreach. However, your branding dilemma stems from social media profiles.

For example, your Twitter bio is a 160 character summation of who you are to complete strangers. Well, who are you may not be the best representation for blogger outreach. Let’s consider the following bios, and what they mean to publishers.

Assistant cook and bottle washer for a diverse online media company. Speaker. Entrepreneur seeking to broaden my knowledge, and yours.”

I’ve used each of these bios in my social media profiles. While each bio is very different, each one represents a slice of who I am. The question at hand is, “Who do I want to represent to publishers?” In that case, the winner is bio C.
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