B2b Social Media Marketing Biography
Excerpts from “B2B Social Media Marketing: A Surge in Adoption” Marketing Research Report
On User Preferences
Survey item: Which of the following social media methods does your company currently use for your b-to-b marketing (i.e., not personal use)?
LinkedIn, Facebook and Twitter are virtually tied as the most used social media channels by b2b marketers, who were asked to choose all that apply. These are followed by YouTube, blogging, customer communities, Flickr, Digg, Stumbleupon and Tumblr as favorite social channels.
While most marketers engaged in social media are using a combination of several channels, there are clear preferences. When b2b marketers were asked to choose the one most important method that they use for their social outreach (see chart above), LinkedIn was the clear leader, chosen by 30% of respondents. Following it were Facebook (20%), blogging (19%), Twitter (16%) and YouTube (8%).
It's interesting that Twitter—used by b-to-b marketers almost as thoroughly as they use LinkedIn and Facebook when all social channels are considered—falls well below those two as the single most favorite social media channel.
On Obstacles to Adoption
Survey item: What are the top three major obstacles to adopting social media marketing in your company (check as many as three)?
Lack of resources, cited by 70% of respondents, is the single most pressing obstacle to implementing a social media marketing program. While the lack of resources is certainly frustrating for many socially inclined marketers, they're faced with other hurdles: 57% cited poorly defined success metrics and key performance indicators, and 44% said “lack of knowledge about social media” is holding them and their companies back. Management resistance, cited by 22%, may stem from the preceding three obstacles.
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
B2b Social Media Marketing
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