Social Media Advertising Agency Biography
Advertising agencies take a bone-headed, campaign-is-king approach to Social Media that it begged for a discussion. Here’s goes:
The campaign for Stella Artois is offering up a contest to attend the next Cannes Film Festival. The premise is that “Jacques d’Azur” — a made-up cosmopolitan playboy and movie magnate — has gone missing and only his rightful heir can be awarded his spot at Cannes.
(The “star” of the campaign is transparently derivative of the Dos Equis campaign around “The Most Interesting Man in the World.” But never mind that.)
At the Stella Artois site, the use of Facebook Connect to integrate the visitor’s personal content in the accompanying contest video is best-in-class — very tight and creative. Not only did it use my profile pic in clever ways, it also clearly made note of my gender and marital status. The campaign is certainly worth checking out from that standpoint alone.
So far, I’d give the Advertising team a B for creativity and an A+ for technical wizardry. The campaign falls apart in terms of its promotion via Social Media.
The Facebook Fanpage is all about Jacques d’Azur — including a fake bio, a fake Wikipedia tab, etc. OK, fine, I don’t get all hot & bothered about such “fake” campaign sites. It’s what makes Advertising campaigns fun; you’d have to be a real clod to not understand what’s going on here. Still, looking at the Wall on this Facebook Page, clearly the only folks engaged are the folks on the advertising team, posing as characters from the campaign:
Advertising agencies take a bone-headed, campaign-is-king approach to Social Media that it begged for a discussion. Here’s goes:
The campaign for Stella Artois is offering up a contest to attend the next Cannes Film Festival. The premise is that “Jacques d’Azur” — a made-up cosmopolitan playboy and movie magnate — has gone missing and only his rightful heir can be awarded his spot at Cannes.
(The “star” of the campaign is transparently derivative of the Dos Equis campaign around “The Most Interesting Man in the World.” But never mind that.)
At the Stella Artois site, the use of Facebook Connect to integrate the visitor’s personal content in the accompanying contest video is best-in-class — very tight and creative. Not only did it use my profile pic in clever ways, it also clearly made note of my gender and marital status. The campaign is certainly worth checking out from that standpoint alone.
So far, I’d give the Advertising team a B for creativity and an A+ for technical wizardry. The campaign falls apart in terms of its promotion via Social Media.
The Facebook Fanpage is all about Jacques d’Azur — including a fake bio, a fake Wikipedia tab, etc. OK, fine, I don’t get all hot & bothered about such “fake” campaign sites. It’s what makes Advertising campaigns fun; you’d have to be a real clod to not understand what’s going on here. Still, looking at the Wall on this Facebook Page, clearly the only folks engaged are the folks on the advertising team, posing as characters from the campaign:
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
Social Media Advertising Agency
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