Social Media Marketing Ideas Biography
In this age of hyper-speed marketing, it's most likely time that you start adding "mini campaigns" to your year-long marketing plans. Think of these as quick hits that fill in the gaps between your major marketing efforts.
The challenge and opportunity for businesses -- especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles -- is that marketing communications can catch fire or sizzle quickly on social media channels. Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site's more than 500 million users help businesses extend the reach of their campaigns by clicking the "Like" button.
Conversely, the average email marketing campaign is said to have an average lifespan of 48 hours, with most emails being opened within the first 24 hours. That's a long shelf life compared to how quickly content and promotions shoot through social media.
The key is to not think about marketing in terms of the tools and destinations available. "This is my Facebook campaign." "This is my Twitter campaign." "This is my email marketing campaign." "This is my YouTube campaign." Think more about the message and how to best distribute it across the media.
For example, use Twitter as the hook where you spark conversation, and link back to Facebook, where you engage consumers in greater participation. Then use what you learn in your email newsletter and on your website for deeper content integration. Make sure that your content crafted appropriately for each channel.
In this age of hyper-speed marketing, it's most likely time that you start adding "mini campaigns" to your year-long marketing plans. Think of these as quick hits that fill in the gaps between your major marketing efforts.
The challenge and opportunity for businesses -- especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles -- is that marketing communications can catch fire or sizzle quickly on social media channels. Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site's more than 500 million users help businesses extend the reach of their campaigns by clicking the "Like" button.
Conversely, the average email marketing campaign is said to have an average lifespan of 48 hours, with most emails being opened within the first 24 hours. That's a long shelf life compared to how quickly content and promotions shoot through social media.
The key is to not think about marketing in terms of the tools and destinations available. "This is my Facebook campaign." "This is my Twitter campaign." "This is my email marketing campaign." "This is my YouTube campaign." Think more about the message and how to best distribute it across the media.
For example, use Twitter as the hook where you spark conversation, and link back to Facebook, where you engage consumers in greater participation. Then use what you learn in your email newsletter and on your website for deeper content integration. Make sure that your content crafted appropriately for each channel.
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
Social Media Marketing Ideas
No comments:
Post a Comment